The famous singer and mentor Aviv Geffen will serve as a marketing and image consultant in a new company called Intelikana, which is interested in entering the medical cannabis activity.
Gefen will participate in building a marketing and branding plan for the company and will work to promote its cannabis products through the media, Ynet reported in its first report.
According to the report, Geffen will receive a fixed monthly salary for at least one year, along with 100 1,000 options (0.3% of the company's shares) and additional premiums.
Aviv Geffen said in response to Calcalist that "Cannabis Medical is the hottest trend in the world today, but it is a liberal vision of openness, and in this respect cannabis is nothing less than an innovative revolution."
Geffen's joining the cannabis field comes despite the fact that he is not an expert in the field, has never expressed any comment on the subject, and has even declared that he does not need cannabis, although he supported the non-incrimination bill.
"I'm a very clean person, I smoked joints until the age of 17 and since I got paranoia from grass flowers I do not touch it," he said in an interview in 2013.
In a conversation with Calcalist reporter Tzali Greenberg, Geffen notes this morning that he received requests from several companies and investors, but has so far refused, and has finally chosen this company.
"I am surrounded by people who need medical cannabis every day and understand what the actual numbers are," he says. "The numbers will grow at least four times in the near future."
Geffen's public relations agency declined to comment on Cannabis: "We promised initiality to 2," she said.
In this way, Geffen joins 28 Other celebrities Who have already entered the cannabis industry over the past year.