An Israeli young man has created a new fashion brand entirely devoted to the culture of cannabis, urbanism, and the combination of them. In the meantime, he sells well in the Tel Aviv area, but hopes that the first "foggy herb" will arrive in every corner.
Vitaly Jacob, An Israeli designer and entrepreneur who has been active for several years in the legalization movement in Israel, has established a new fashion brand that is entirely of cannabis culture.
The new brand is called "Urbanis"Urbannis" - a combination of the words "Urban" and "Cannabis" - and is aimed at young culture, music, nature, love, skateboard and adrenalin.
In a new online store he founded (here) It offers a variety of fashion products - all designed and original elements of cannabis.
Prices range from 120-150 to shirts, hats and even branded swimwear, with a discount of 10% -20% for members Club 420.
"The brand began its original activity called Urban Cannabis as long as 2013," he describes in a conversation with the magazine. "I found myself becoming a social activist to promote legalization during the big demonstrations between 2013 and 2015 and I wanted to help build a visual line that would connect the subject to the spirit of the times."
"I've seen an audience thirsty to express itself and old slogans that convince the convinced," he explains. "I released digital pamphlets for free printing on a home printer, and during that period our first prints were also issued, and the shirts for legalization."
"Since then it seems that cannabis has already become a mainstream type," he added. "From this adventure came the new collection, which I call 'foggy grass', along with a new logo and an update of the brand."
"We are scouring our flags to bring you the best product from the design stage to choosing the type of fabric we use and all the way to the last seam," he promises. "Urbanis grew out of the Tel Aviv metropolis with a lot of love for our designers, painters and friends who grow and grow independently just like the cannabis plant."